We specialize in turning complexity into clarity and making the impossible achievable.
Transform your challenges into opportunities with our innovative solutions and expert guidance. We deliver results that matter.
About TSG
Transforming complex business challenges into strategic opportunities
A multidisciplinary team of strategists, communicators, creatives, and problem-solvers. We bring deep local insight with a global mindset, grounded by a commitment to excellence, authenticity, and sustainable impact.
At TSG, we are not just problem-solvers, we are partners. Our work is grounded in purpose, powered by people, and designed to make an impact that lasts. We don't just show up to check boxes, we show up to create change.
Our Core Values
Discover the areas where you should enhance your strategic approach through our proven methodology
Lead with Purpose
Every strategy we develop is rooted in your organization's core mission and values, ensuring authentic and sustainable outcomes that create lasting impact.
"This approach has been transformational for our organization's strategic direction and long-term success."
Meet Our Founder
We are a collective of thinkers, planners, communicators, and doers who thrive in the details and stay focused on the why. Every project we touch is personal.
Cleopatra Russell
Founded by Cleopatra Russell, The Smart Group is an extension of her values and commitment to creating meaningful change through strategic communication. Her vision drives our commitment to solutions that are smart, scalable, and socially conscious.
Services
Turning complexity into clarity through strategic expertise and thoughtful execution
Strategic Communications
Transform complex messages into clear, compelling narratives that resonate with your audience.
- Message architecture & positioning
- Narrative development & storytelling
- Crisis communications planning
Brand & Marketing
Build authentic brand experiences that connect with customers and drive meaningful engagement.
- Brand voice & identity development
- Integrated marketing campaigns
- Content systems & strategy
Event Planning & Execution
Create memorable experiences through seamless event management and flawless execution.
- End-to-end logistics coordination
- Vendor management & partnerships
- Live production & experience design
Project Management
Turn ambitious visions into achievable outcomes with structured planning and execution.
- Strategic roadmaps & timelines
- Progress tracking & optimization
- Stakeholder reporting & updates
Community Engagement
Build lasting relationships through authentic stakeholder engagement and community building.
- Stakeholder mapping & analysis
- Community workshops & forums
- Engagement metrics & insights
Live & Learn Hub
A running feed of insights, lessons learned, and strategic takeaways from our journey.
Let's Create Change Together
Ready to move your mission forward? We're here to help you build trust, make an impact, and tell your story with authenticity.